Both MetricWiz and Supermetrics get your Facebook Ads data into Data Studio. The difference is scope and price. Supermetrics is a multi-source platform for teams that need data from dozens of channels. MetricWiz is a single-purpose connector built for one job: Facebook and Meta Ads reporting in Data Studio, at the lowest possible cost.
If you already know you only need Facebook Ads data and you use Data Studio, the answer is straightforward. If you need context to decide, read on.
Quick Comparison
| MetricWiz | Supermetrics | |
|---|---|---|
| Price | From $7/month ($48/year) | From €29/month (~$348/year) |
| Data sources | Facebook / Meta Ads | 100+ (Google, LinkedIn, TikTok, etc.) |
| Destinations | Data Studio only | Data Studio, BigQuery, Sheets, Excel |
| Setup | Native Data Studio connector, added from gallery | Requires Supermetrics platform account |
| Setup time | ~2 minutes | Longer (account creation, connector config) |
| Per-account fees | None | Varies by plan |
| Multi-user | Single user | Varies by plan |
| Free trial | 14 days, no credit card | Yes |
| Best for | Freelancers, small agencies, Facebook-first teams | Multi-channel teams, enterprise |
The short version: MetricWiz costs ~$300/year less than Supermetrics for a freelancer managing Facebook Ads clients. If Facebook is your only channel, that $300 stays in your pocket.
How Much Does Supermetrics Cost?
As of 2026, Supermetrics' Data Studio plan starts at €29/month (billed monthly), which works out to roughly $348/year at current exchange rates. Higher-tier plans with more data sources, more users, or BigQuery destinations cost significantly more.
For context: a freelancer paying for both a Supermetrics Data Studio plan and a separate TikTok connector will likely spend €60-100/month or more. Enterprise plans are custom-quoted.
Supermetrics is not overpriced for what it does. If you're a mid-size agency pulling data from eight different ad platforms, the per-channel cost becomes reasonable. But if you're running Facebook Ads reports for a handful of clients, you're paying for 95 connectors you'll never use.
Is There a Cheaper Alternative to Supermetrics?
Yes, if your use case is Facebook Ads in Data Studio specifically.
MetricWiz is a Data Studio Community Connector that focuses exclusively on Facebook and Meta Ads. Plans start at $7/month, or $48/year on the annual plan (about $4/month). There are no per-account fees, no per-user fees, and no destination upsells.
For a freelancer managing five Facebook Ads clients, the annual saving versus Supermetrics' entry plan is roughly $264/year. Over two years, that's over $500. Real money for a solo operator.
When MetricWiz Is the Right Choice
Choose MetricWiz if:
- You only need Facebook and Meta Ads data. MetricWiz does exactly one thing and does it well. No connector sprawl, no platform to learn.
- Data Studio is your reporting tool. MetricWiz is a native Data Studio Community Connector. You find it in the connector gallery, connect it in two minutes, and start building reports immediately.
- You're a freelancer or small agency watching margins. At $48/year, MetricWiz is priced for individual practitioners, not enterprise procurement. No sales call, no annual contract negotiation.
- You want simplicity. There's no separate platform to log into. No data pipeline to configure. No warehouse to maintain. The connector runs inside Data Studio.
When Supermetrics Is the Right Choice
Choose Supermetrics if:
- You need data from multiple ad platforms. If your reporting stack includes Google Ads, LinkedIn, TikTok, Pinterest, and Snapchat alongside Facebook, Supermetrics handles all of them under one account.
- You export to multiple destinations. Supermetrics supports BigQuery, Google Sheets, Excel, and Data Studio. If you're building data warehouses or running server-side analytics, that flexibility matters.
- You're part of an enterprise team. Supermetrics has SSO, team management, SLAs, and enterprise contracts. MetricWiz does not.
- You need custom scheduling or transformation. Supermetrics offers data refresh scheduling and some field-level transformation. MetricWiz pulls live data on-demand inside Data Studio.
Supermetrics is a well-built product. The question is whether you need what it offers.
Setup: How Each Connector Works
MetricWiz setup (about 2 minutes):
- Open Data Studio and click "Add data"
- Search "MetricWiz" in the partner connectors gallery
- Authorize your Facebook account
- Select your Ad Account
- Build your report
That's it. There's no external account to create, no API keys to manage, and no data pipeline to configure. MetricWiz is a native Data Studio connector that runs entirely inside Google's platform.
Supermetrics setup:
You create a Supermetrics account, choose your plan, configure the connector for each source, and connect it to your destination. For Data Studio specifically, you use Supermetrics' Data Studio connector, which sits on top of their platform. More steps, but also more control if you need it.
Pricing Deep Dive
| MetricWiz | Supermetrics (Data Studio plan) | |
|---|---|---|
| Monthly cost | $7/month | ~€29/month (~$32) |
| Annual cost | $48/year (~$4/month) | ~€348/year (~$380+) |
| Annual saving (MetricWiz) | - | ~$300+/year |
| Per-account fees | None | None on base plan |
| Multi-user | Single user | Varies by plan |
A freelancer running Facebook Ads reports for 5 clients pays $48/year with MetricWiz or roughly $348+ per year with Supermetrics. The savings compound: over three years, that's roughly $900 in your pocket, without sacrificing any functionality you'd actually use.
The math is simple: If Facebook Ads is your only channel, you're paying a Supermetrics premium for connectors you'll never open.
FAQ
Can MetricWiz replace Supermetrics?
For Facebook Ads in Data Studio: yes, completely. For multi-channel reporting or non-Data Studio destinations: no. MetricWiz is purpose-built for one use case. If that matches your workflow, it replaces Supermetrics at a fraction of the cost.
Does MetricWiz support all Facebook Ads metrics?
MetricWiz pulls data from the Facebook Marketing API, including campaign, ad set, and ad-level data. Standard metrics (spend, impressions, clicks, conversions, ROAS, CPM, CPC) are all available. If you need a specific metric confirmed, the free trial is the fastest way to check.
Is there a free trial for MetricWiz?
Yes. MetricWiz offers a 14-day free trial with no credit card required. You get full access to the connector during the trial period.
What happens if I need more than Facebook Ads later?
MetricWiz also has a TikTok Ads connector coming soon. For any other platform (Google Ads, LinkedIn, etc.), you'd need a separate tool. If you reach the point where you need 5+ platforms, revisiting Supermetrics or a similar multi-source tool makes sense.
Is Supermetrics worth it for Facebook Ads alone?
If Facebook Ads is your only data source and Data Studio is your only destination, Supermetrics is significantly overpriced relative to MetricWiz. Supermetrics' value scales with how many of its 100+ connectors you actually use.
Bottom Line
If you're an agency or freelancer who uses Data Studio and runs Facebook Ads campaigns, MetricWiz is the straightforward, lower-cost choice. At $48/year (or $7/month), it does exactly what you need.
If you're managing a multi-channel data stack with Google Ads, LinkedIn, TikTok, and BigQuery in the mix, Supermetrics is worth the price.
The decision usually comes down to one question: do you need more than Facebook Ads? If the answer is no, you don't need to pay for what Supermetrics offers.
Try MetricWiz free for 14 days. No credit card required.
